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Loopz Marketing
Zero times anything equals zero
This arithmetic equation neatly summarizes our approach in creating the Loopz® Marketing system.
Loopz® Marketing is designed to quantify, innovate and continuously improve the two components that are critical to measuring and optimizing marketing:
- The ideas, words and visuals used to develop marketing communications messaging, be they advertising, promotions, direct marketing or store signage.
- The budgets, plans and programs used to support marketing communications, be they mass, direct, event, online or in-store marketing.
Historically, it has been difficult, if not impossible, to separate the effects of marketing ideas and messaging from their execution. We’ve seen great marketing ideas fail because of flawed execution, and relatively mediocre ideas succeed with a brilliant advertising, PR or promotional campaign.
We know from personal experience that the inability to measure the effectiveness of marketing is no longer acceptable to Fortune 1000 corporations. We need to make marketing accountable, and conform to measurement standards, like every other business discipline.
The premise of Loopz® Marketing is that if our marketing ideas or marketing communications messaging have no impact or are not motivating, then it doesn’t matter how much money, marketing weight or sales attention is spent supporting them.
Because zero times anything equals zero.