Home > Dev > Optimizationgroup > Company > Company Overview

Company Overview

Our Vision

Optimization Group was formed with the belief that marketing success is inherently related to one’s ability to measure it.

  • Measurement provides actionable feedback.
  • Feedback provides the basis for innovation.
  • Innovation fuels marketing success.

Overview

The Optimization Group is an independently-owned marketing services firm based in Ann Arbor, Michigan. Our group also includes a number of senior team members virtually connected to us across the United States. We were incorporated in January, 2001.

The intellectual spirit of Optimization Group is embodied in our proprietary Loopz® Marketing system. Through Loopz®, we've proven why identifying the most motivating marketing ideas and messaging is the most important determinant of success in the marketplace.

We work with Fortune 1000 companies—often in concert with their advertising, event marketing and promotion agencies—in consumer and business-to-business categories including:

  • consumer packaged goods
  • consumer durables
  • consumer technology
  • consumer services.
  • SOHO
  • SMB
  • enterprise-sized companies

We invite you to learn more about the Optimization Group and Loopz® Marketing. Please see for yourself how we are Intersecting marketing, science and technology™.